- Lean Canvas Tool
Online tool for capturing your business model - Traction Roadmap Tool
Online tool for stress-testing your idea's viability and feasibility. - Business Model Design Course
Additional recipes for designing, stress-testing, and pitching your business model. - Private community
Join thousands of other founders on the same journey as you.
A cult classic bestselling book, declared essential reading for aspiring entrepreneurs:
Bring your big idea to life
Stop procrastinating. Start testing and building your startup systematically.
This inspiring book built on battle-tested principles and techniques will teach you how to take your idea step-by-step from concept to product/market fit.
INTERNATIONAL BESTSELLER
Translated into 14 languages
Over 250,000 copies sold
10 years after its publication, Running Lean is still “required” reading for new entrepreneurs in business schools and startup accelerators including:
"Running Lean is a handbook for practicing entrepreneurs who want to increase their odds of success. This is not a book of philosophy, or an entertaining compendium of anecdotes. Rather, it is a detailed look at a battle-tested approach to building companies that matter."
~ Eric Ries
Author of The Lean Startup
Buy Running Lean and Claim Your Free Bonuses ($200 value)
Step 1: Get Your Copy of Running Lean (must be third edition)
Step 2: Claim Your Free Bonuses...
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Running Lean
Here's a small sample of what you'll learn when you read this book:
Test if your idea is worth pursuing with this five minute “back-of-the-envelope test”. Page 60.
Grabbing a prospect’s attention is the first battle, which is what this strategy works to accomplish. Page 222.
What seasoned teams do to raise their odds of success while reducing waste. Page 129.
What never makes your product more appealing. When entrepreneurs make this mistake, their promises usually fall flat. Page 152.
More metrics are always better — right? Wrong. It’s easy to drown in a sea of non-actionable numbers. Page 266 explains how to build a lean company-wide dashboard.
Why surveys and focus groups don’t work. Page 165.
Do public launches work better than private launches? It depends. Discover when to use private launches to learn faster. Page 270.
If you’re trying to change your customer’s behavior with your product, read Ash Maurya’s adaptation of behavior design techniques for products on page 273.
Most entrepreneurs don’t start with a defensible unfair advantage. Discover how to navigate this on page 23.
10 key mindsets for building the next generation of products that matter. Page XXXI
Understanding your customer’s problems grants you super powers. It’s also one of the most challenging. Use this proven script for uncovering big problems worth solving on page 186.
Maximize your product development efforts: follow these seven habits for running highly effective experiments. Page 140.
How to avoid going too narrow or too broad with your business model: simply use this technique. Page 27.
Are you using this unique positioning technique to sell? This is how customers really compare you to the competition. Page 227.
CAUTION: this insidious cognitive bias will constantly conspire your derail your startup’s progress. There is an antidote. Page 39.
The truth about product development. More features dilute your unique value proposition. This “5P matrix” helps you focus on what matters. Page 214.
The best products are based on a very simple concept. It will earn attention and trust, making your prospect more likely to buy. Revealed on page 217.
All customers share this one trait. Uncovering it is key to identifying your ideal early adopters. Page 44.
How to command fair pricing for your product. Pricing is one of the most underutilized growth levers. Page 231.
"Ash provides compelling, actionable guidance for applying Lean Startup principles to a startup. His startup canvas changed the way I think about my own startup. The new and updated version of Running Lean is even more actionable and valuable to serial entrepreneurs and first-time founders than the original."
~ Sean Ellis
Author of Hacking Growth